Syllabi

Office: TBA
Phone: TBA
Fax: (810) 762-3282
Email: angur@umich.edu

Office Hours: TBA

Required Materials:
Berkowitz, Kerin, Hartley, and Rudelius MARKETING
6th edition, 2000, Irwin/McGraw-Hill Publication
Other readings will be announced in class.

Course Objectives:

1. To help students understand and appreciate the marketing function of the firm from the standpoint of the decision-maker.

2. To provide a conceptual foundation of the marketing variables (e.g., product, promotion, price and place) as related both to the profitability of the firm and to
customer satisfaction.

3. To facilitate greater understanding of the marketing management function in the context of the information age, and its role in the firm's strategic planning process.

4. To explicate the economic, legal, social, and international implications of marketing actions.

Grading:
Your course grade is based on five components and will be determined using a weighted average method. The components are:

Exam I: 21%
Exam II: 21%
Assignments: 22%
Class Participation: 10%
Final Exam: 26%

Examination:
Examinations will consist of multiple choice objective questions, short answer and essay questions.

Class Participation:

Students are encouraged to participate in classroom discussions. Points are awarded for relevant and meaningful contributions in class. Class attendance and/or
unannounced quizzes will also be used as a proxy for class participation. The final Class Participation component of your grade will be based on three factors --
attendance, class discussion, in-class exercises, and quizzes.

Grades:

Grades are based on the total points earned in the course. Final grades will be assigned approximately as follows:

A+ 97-100%
A 93-96.9%
A- 90-92.9

B+ 87-89.9%
B 83-86.9%
B- 80-82.9

C+ 77-79.9%
C 73-76.9%
C- 70-72.9%

D+ 67-69.9%
D 63-66.9%
D- 60-62.9%

E Below 60%

Tentative Course Outline

Unit I

Introduction to Marketing and Course Overview
The Nature of Marketing, Evolution of Marketing, the Marketing Concept.
The Nature of Marketing, Evolution of Marketing, the Marketing Concept-continued. Marketing in the organization, Marketing's role in society, Linking Marketing
and Corporate Strategies.

Unit II

The Strategic Marketing Process and the Strategic Management Process. The Planning Phase, The Market-Product Grid, The Boston Consulting Group, The
Marketing Environment. The Marketing Plan

Unit III

Understanding Buyers and Markets, Consumer Behavior
Organizational Markets and Buyer Behavior

Unit IV

Global Marketing and World Trade
Collecting and using Marketing Information, Marketing Research

Unit V

Interactive Marketing and Electronic Commerce
Marketing Segmentation, Target market, Positioning

Unit VI

New Product Development Process
Managing the Product, Product Management and Packaging

Unit VII

Introduction to Marketing Channels
Supply Chain and Logistics Management
Retail Management

Unit VIII

Costing, Value Pricing, Steps in setting prices
Critical issues in Global Pricing strategies

Unit IX

Integrated Marketing Communications, Sales Promotion, and Public Relations
Advertising Measurement and Management

See also list of students