Syllabi

Office: TBA
Phone: TBA
Fax: (810) 762-3282
Email: angur@umich.edu

Office Hours: TBA

Required Texts
Berkowitz, Kerin, Hartley, and Rudelius MARKETING, 6th Edition, 2000, Irvin/McGraw-Hill Publication. Other readings will be
announced.

You may buy this book at the University bookstore. Or, order it online from efollett.com. The textbook comes with a CD Rom. The CD Rom contains multimedia presentations as well as sample quizzes. You are also encouraged to visit the text website at mhhe.com/berkowitz and take the on-line quiz for each chapter covered.

Course Description
This is an introductory course in marketing that covers a wide range of basic concepts and practices of modern marketing. This course will strive to achieve a balance among the "three pillars" essential to good learning--theories and concepts, practical applications, and
pedagogy. Some of the concepts that will be covered in this course include strategic marketing process, strategic management process, consumer behavior, product policies, pricing strategies, supply chain management, and integrated marketing communications.

Course Objectives
To help students understand and appreciate the marketing function of the firm from the standpoint of the decision-maker. To provide a conceptual foundation of the marketing variables (e.g., product, promotion, price and place) as related both to the profitability of the firm and to customer satisfaction. To facilitate greater understanding of the marketing management function in the context of the information age, and its role in the firm's strategic planning process. To explicate the economic, legal, social, and international implications of marketing actions.

Course Syllabus
Please read thoroughly through all components of this Course Information page.

General Policies
Prerequisits:
Two Semesters of Economics
At least Junior Standing

Course Procedures and Policies:
All University regulations regarding course conduct will be followed throughout the semester. Students are responsible for all material in the text and other reading material.
Students must read all unit-related material including chapter summary, learning objectives, and assignments. Students must regularly check on-line for any course-related announcements. All unit homework assignments must be completed on time.
Students must participate in the unit threaded discussions and respond promptly to discussion questions. Students must post discussions to all the threaded topics for the unit within 7 days of the unit's opening. Late postings will not receive any credit. Students must complete and submit four assignments. All assignments must be prepared at a level befitting upper division university students. Work should be neat. Grammar and
spelling should be correct. Course schedule and material may change from the attached proposed course outline. It is the student's responsibility to be aware of changes.
Students must complete three online exams on schedule.

Required Resources:
All students must have access to a computer system with a Java enabled browser (please see Technical Information at the UMFlint
Online web site), a CD-ROM drive, and the following software applications:

Microsoft Word
Microsoft Excel
Microsoft PowerPoint

Grading Policies
Your grade will be based upon four types of assessments as follows:

1.Three exams, each is worth 150 points and the three combined are worth 450 points.

2.Four Assignments, each is worth 25 points and the four combined are worth 100 points.

3.Class participation, worth a total of 250 points includes reading assigned lectures, completing assignments, participating in class
discussions (threaded discussions, chat room), reporting progress to instructor, and asking questions. The specific breakdown
for participation points is as follows.

There will be 12 Unit threaded discussion postings in this course, each is worth 15 points for a combined total of 180 points. Threaded discussions serve a very important role in our interactions. Although (generally) I am not posting any discussion to the topics, I make it a point to read ALL your postings and will intervene ONLY if I find discussions "off the track." Please do participate in threaded discussions extensively. Your threaded discussion grades are based on your quality of response and the level of involvement (shown in the form of number of postings). Also, please note that there are units wherein you may have MORE than one topic for threaded discussion. I expect students to post discussion to ALL topics. As mentioned earlier, please make sure to post your discussions to the unit within 5 days of the unit's opening. Late postings will not receive any credit.

A minimum of one chat session among the members of your group for your marketing plan project is worth a total of 50 points and a minimum of one interactive chat session with the instructor is worth 20 points. I will be evaluating the quality of responses of your threaded discussions and active participation in chat sessions.

4.Group marketing plan project, worth a total of 200 points.

Total points obtained will be converted to percentages toward the end of the course.

Grades: Grades are based on the total points earned in the course. Final grades will be assigned approximately as follows:

A+ (97-100%),
A (93-96.9%),
A- (90-92.9%),
B+ (87-89.9%),
B (83-86.9%),
B- (80-82.9%),
C+ (77-79.9%),
C (73-76.9%),
C- (70-72.9%),
D+ (67-69.9%),
D (63-66.9%),
D- (60-62.9%),
and E (Below 60%).

Important Note Regarding "I" Incomplete Grades: Please be aware that the School of Management does not follow the same calendar as the College of Arts and Sciences in regard to incomplete grades in the School of Management courses. "A student whose
work is incomplete in a minor way at the end of the term, or who is unavoidably absent from the final exam for a reason considered excusable by the instructor, may receive an I (Incomplete). Undergraduate work must be completed and submitted or the final exam
taken within the six-week period which begins on the last day of exams for the term in which the incomplete is given." (UM-F Catalog 1999-01, p. 261) The instructor may require a shorter deadline.

The last day for making up an Incomplete received in an undergraduate course in the Fall 2001 term is Friday, February 1, 2002. If you have questions regarding the above statement, please ask for clarification of your School of Management instructor, your advisor, or a member of the staff of the School of Management.

Course Outline
This course is offered online in 15 units. Students are able to access course materials, complete assignments, and interact with classmates and the instructor via their computers.

The units are instructor-lead rather than self-paced. Units are made available to students sequentially throughout the term (please see the outline below). For this Fall 2001 term, each unit will open (approx.) every seventh day. Three of the 15 units (5, 10, and 15) are
reviews and exams.

Outline

Unit 1: (9/7/2001) Introduction to the course, orientation, and Chapter 1.
Unit 2: (9/14/2001) Covers Chapters 2 and 22.
Unit 3: (9/21/2001) Covers Chapters 3 and 5.
Unit 4: (9/28/2001) Covers Chapters 6 and 7.
Unit 5: (10/5/2001) Review available, Exam 1 (opens 10/8/2001 and closes 10/10/2001--
Chapters 1,2,3,5,6,7, and 22), and exam review on 10/11/2001.
Unit 6: (10/12/2001) Covers Chapters 8 and 10.
Unit 7: (10/19/2001) Covers Chapter 9.
Unit 8: (10/26/2001) Covers Chapter 11.
Unit 9: (11/2/2001) Covers Chapters 12 and 13.
Unit 10: (11/9/2001) Review available, Exam 2 (opens 11/12/2001 and closes 11/14/2001--Chapters 8,9,10,11,12,and 13), exam review on 11/15/2001.
Unit 11: (11/16/2001) Covers Chapters 14 and 15.
Unit 12: (11/26/2001) Covers Chapters 16 and 17.
Unit 13: (12/3/2001) Covers Chapter 19.
Unit 14: (12/10/2001) Covers Chapter 20.
Group Marketing Plan due 12/14/2001
Unit 15: (12/17/2001) Review available & course wrap-up, Exam 3 (opens 12/18/2001 and closes 12/20/2001--Chapters 14,15,16,17,19, 20), and exam review on 12/21/2001.

Group Marketing Plan Project
As you may have noted above, there is a group project requirement for this course. I will be dividing the class into small groups. The purpose of this project is to develop a marketing plan for a new or existing product.

The online component of this course tends to lack the personal contact that one would get in the classroom. Therefore, this group project should help in making you feel like you are not taking this course in isolation.

You will be required to electronically submit your marketing plan to me towards the end of the semester. You will also be required to hold and participate in chat sessions with the other members of your group. The chat sessions will be a component of your class
participation grade.
More details regarding the group project will be forthcoming in the near future.

Academic Honor
This course provides an independent online learning environment. Students are expected to work independently on various assignments, and take exams at different times. All students must adhere strictly to this requirement and all work submitted must be exclusively their own. Please review the Student Rights and Responsibilities in the University of Michigan-Flint Catalogue.

See also list of students